“It must be remembered that it is only because of people like Ms. Yamamoto that we truly come to understand war and its destructive consequences because they are willing to risk everything by placing themselves at the heart of the fighting. They also provide a platform to hear the voices of the common people who suffer most during times of conflict.” -The Japan Times Editorial Dpt



When journalists die in the field it hits deep in many of us. Because these people are not combat personal, they do not carry arms, they are there for one reason only, to cover the peoples plight in face of despicable violence. Violence perpetrated by human beings on one another, its deplorable and oh so sad.



But it is reality, and has been so for countless of years. But if we are to understand just a snippet of the violence that actually takes place on the borders of war, we need people like Ms Yamamoto, people who can put themselves in the middle of the fight and give us an accurate image of the events.



There are to few journalists nowadays ready to actually seek out the truth, hiding behind escorts and getting embedded with their own forces. How can we accurately report war without seeing both sides of the conflict, how can we look upon our self and say, “yes this is the correct image of the war” when the camera only is on one side of the guns. Even if we have preconceived feelings and notions, we can never accurately convey a conflict without access to both sides.



An excellent documentary is “south of the border” by Oliver Stone. It has been labeled as biased and anti American because of its subject matter. We do not get to see interviews with US states people, we get to hear and see the leaders of South America showing their anger towards the American leaders for their, as they say, bullying of South America and its people. It is refreshing seeing a documentary as this, and the reason is that the camera is on the side it rarely goes to. We can call it “the enemy side”, but who is really the enemy? How can we label nations and people as enemies, nowadays it’s a hard sell.


Future Landscape

The landscape is changing, and its changing fast. Today people buy their entertainment online, it has to be quick and easy, instant is a word that many live by. But where does this put the next set of consoles, undoubtedly coming out for the consumer market in less than two years?



Its hard to predict, but let us all agree on that when the next generation launches, we will have more competitors on the market than in recent years, all trying to get some of your hard, earned money in their pockets. So how will they convince you, what will it take?



Sony and Microsoft have slugged it out for 6 years know on the current generation bandwagon. Microsoft have sold more in the states, while Sony hold a firm grip on the European and Japanese market. In the states the brand value of Microsoft have had an immense effect on sales, Microsoft being an American founded company with strong roots their. Sony on the other hand does the same thing in other markets, there the Sony brand is strong due to being very close to its consumers.



Will the brands determine the next set of consoles as well, will we see no change in sales for Microsoft and Sony when the new generation launches?. Time will tell, but I do believe that brand value needs are decreasing in these times. Just look at Ouya, the new android based console that just wrapped up an incredible kickstarter campaign that saw it stack up an immense amount of money on the promise of freedom, accessibility and innovation. While kickstarter mostly has its successes with projects backed by recognizable names in different industries, Ouya had nothing of this, it had a promise for something new, people got excited. Is that all it takes these days, excitement, is that how the companies will sell consoles in the next generation?.



When Nintendo announced the WiiU it was, according to them, once again something new and exciting. But the press did not eat it up, there were doubts on the horizon. Conforming to much to the design of its predecessor (something which many people even disputed it was) the WiiU left many folks with a sour taste in their mouth. Was this just Wii 1.5?. Time will once again tell the tale, but for now it looks like what the industry needs to do for the next generation is to completely surprise us. Graphically this can be done of course, but I feel we are less susceptible to the evolvement of graphics these days, we may have become resistant. Instead we want something that will make us stand up and say “ah, now that I haven`t seen before” be it software or hardware based. Me, I am not in that camp, I like shining graphics,  7.1 surround sound and all that jazz. But am I becoming extinct as gaming is looking towards a mass market that will play just about anything?